Builder & Community Digital Strategy Builder

01

Analysis Setup

Tell us what you're evaluating and why. This shapes how the whole research prompt is built.

Analysis type *

Select an analysis type.

Primary purpose of the research *

Lending partnership pitch Builder meeting preparation Community marketing strategy Digital audit Campaign planning Grand opening Inventory promotion Lead generation Other

Select one or more. This determines what gets prioritized in both reports (financing angle, urgency, launch strategy, etc). If you pick more than one, Claude will balance priorities across all of them.

Select at least one purpose.

02

Builder & Community Information

Basic identifying details. Leave anything blank you don't have. Claude will research it.

Builder name

Community or development name

Builder website URL

Community page URL

Full address

City *

City is required.

State *

State is required.

ZIP code

Primary market or service area *

Primary market is required.

Builder sales contact info

Community sales contact info

03

Project & Inventory Information

Product and status details. Blank fields will be flagged for Claude to research rather than assume.

Community status

Coming soon shifts the research toward launch and waitlist strategy. Closeout shifts it toward urgency and remaining inventory.

Home type

Price range

Square footage range

Number of floor plans

Available inventory

Estimated build timeline

Major amenities

School district

HOA information

Known buyer incentives

Known lender incentives

Preferred lender, if known

If a preferred lender is already listed, Claude will research how prominently that lender is featured.

04

Strategy Information

This drives the audience, campaign, and asset recommendations in Report Two.

Primary target audience *

Primary audience is required.

Secondary target audience

Known marketing challenges

Known sales challenges

Desired campaign timing

Available marketing budget

Geographic targeting area

Known competitors

Existing marketing materials

Existing photo, video, rendering, or drone assets

Fairway loan officer or team involved

Real estate partners involved

Additional notes

Analysis Setup

Builder & Community Information

Project & Inventory Information

Strategy Information

Generated Research Prompt